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April 20 2014

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+J Is About To Add Itself To Your Closet

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As the retail and editorial flocks make their way by plane and train (Cathy Horyn) to Paris, another bit of drama is about to unfold: the return this Thursday of fashion deity Jil Sander with the highly anticipated debut of her Uniqlo collection +J. We’re going to be hitting Uniqlo down in Soho on the very early side, and luckily for all those who are Paris-bound, the Japanese retailer is opening its first European store to coincide with the launch. Located at 17 Avenue de l’Opéra, it’s quite conveniently a hop and skip away from the Tuileries. It’ll be interesting to see editors rush to pick up the new cheap-and-chic Jil wares on a day when they’ll also be seeing runway action of some of the most expensive stuff out there: Balenciaga, Balmain, Rick Owens. Our plan is stock up on the unbelievably perfect cardis, a couple of buttoned-up shirts, and at least one coat—either pea or Chesterfield. Or maybe both. At any rate, we’ll keep you posted on the minimalist mayhem.

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