August 30 2014

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+J Is About To Add Itself To Your Closet


As the retail and editorial flocks make their way by plane and train (Cathy Horyn) to Paris, another bit of drama is about to unfold: the return this Thursday of fashion deity Jil Sander with the highly anticipated debut of her Uniqlo collection +J. We’re going to be hitting Uniqlo down in Soho on the very early side, and luckily for all those who are Paris-bound, the Japanese retailer is opening its first European store to coincide with the launch. Located at 17 Avenue de l’Opéra, it’s quite conveniently a hop and skip away from the Tuileries. It’ll be interesting to see editors rush to pick up the new cheap-and-chic Jil wares on a day when they’ll also be seeing runway action of some of the most expensive stuff out there: Balenciaga, Balmain, Rick Owens. Our plan is stock up on the unbelievably perfect cardis, a couple of buttoned-up shirts, and at least one coat—either pea or Chesterfield. Or maybe both. At any rate, we’ll keep you posted on the minimalist mayhem.

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