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subscribe to style file blog via RSSJean Splicing The Genetic Denim Way
September 10, 2009 10:09 am
If fit is priority numero uno when buying denim, feel is definitely numero dos. Maybe the gold miners of old had to do it that way, but there’s no reason a twenty-first-century girl should have to wake up to the prospect of wrestling herself into a pair of jeans with all the pliancy of cardboard. Mornings are hard enough already! This much, Genetic Denim creative director Ali Fatourechi comprehends—he’s made a compulsion of sourcing denim that wears like well-washed pajama bottoms, and at his brand’s first-ever fashion week presentation, he’s letting attendees get up close and personal with the stuff. The presentation on Friday evening is composed of two installations: The first is a willow tree made out of Genetic Denim, its branches bending toward the floor; the second is an interactive performance where guests will be invited to cut pieces of denim off the models posing in Genetic’s Spring ‘10 jeans. This is a rather delicate procedure, which Fatourechi says is the point. “We really want people to be immersed in the fabric, constantly touching and feeling,” he notes. “I mean, there’s nothing more sensual, or even autoerotic, than taking a blade and cutting a piece of fabric off someone. You have to be gentle. The person has to trust you. It’s an exchange.” If all that sounds a little, well, intense for fashion week, that’s no real surprise, given that the denim shearing was inspired by Yoko Ono’s Cut Piece. (Ono: Spring ‘10 muse, apparently.) The tree, meanwhile, was inspired by a proverb beloved of Fatourechi’s grandfather. “A tree that bears fruit bends over,” he repeats. “The tree that bears nothing stands tall.” Something to parse between shows.
tags: Ali Fatourechi, Genetic Denim
