Kimberly Ovitz, Better Late Than Never
When you’re ready, you’re ready. As recently as two months ago, Kimberly Ovitz was certain she wasn’t going to show at New York fashion week. But then the L.A.-based designer realized that her Spring 2010 collection—her third—was coming together in a particularly satisfying way. And then, as if to ratify that feeling, she found out that MAC & Milk was offering her a spot on its roster. “It was sort of like, OK, I guess it’s time,” Ovitz says with a laugh. “Very last-minute, but I’m crossing my fingers that we can get everything done by the 16th.” That, of course, is the date of Ovitz’s first-ever fashion week presentation, for which preparations will now have to come together at speed. But Ovitz is ahead of the game in one respect—she’s already shot her lookbook with lensman Hugh Lippe. “We shot half in studio, and half on location at a ranch, and I really feel like Hugh brought the collection to life,” Ovitz notes. “He got what I was trying to capture.” Though she’s a bit coy about what, precisely, Lippe “got,” Ovitz is willing to preview some new elements in the line. “This season is a lot more fluid, with more wrapped silhouettes,” she reveals. “And I’m adding color for the first time, but I don’t want to talk about that yet.” When you’re not ready, you’re just not ready.