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July 28 2014

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Moschino: The Fashionable Gourmet

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The heady days of gift bags overflowing with hardcover fashion anthologies, python totes, and cashmere throws are undeniably over. But when being thrifty and creative is essential, few do it better than Moschino, whose ingenious invites have almost as big an impact as the catwalk itself. This year, the house of cheek whet our appetites in an entirely original way.

For tomorrow’s show, each showgoer received a plain brown envelope in which she a found a worn-out exercise book of La Ricetta Mediterranea that opened up to reveal a set of handwritten recipes authentically stained with tomato sauce and wine, a few pressed flowers, and a wooden spoon that will lead them to their seats.

Amazingly, after careful study, we realized that most of what we were looking at was actually fabricated! Backstage yesterday at Cheap & Chic, Rosella Jardini wasn’t giving away any of Moschino’s culinary couture secrets. “The show is going to be very gourmet,” she slyly revealed.

Photo: Courtesy of Moschino

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