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Paris Without the Jet Lag

September 10, 2009 10:21 am

From the line at the checkout counter, we’re betting that the Merci at Gap pop-up is going to be a sold-out success. We did some serious damage in the name of research. Even the host wasn’t immune. Gap creative director Patrick Robinson made off with an inflatable stool and two gifts for his wife: a vintage YSL dress and a Gap trench customized with a painted illustration by Soledad. “At Merci they don’t see the difference between something that costs $1 or something that costs $5,000. They understand that beautiful design can come at any price—like we do.” For her part, founder Marie-France Cohen was thrilled to be on New York’s most famous avenue. “We were never just in business to make money,” she said (Merci’s proceeds go to a charity she founded with her husband). “We’re doing something we love.” And for that we have to say merci.