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April 20 2014

styledotcom Must be the night fever. stylem.ag/1ncyFYw

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Williamsburg Block Party

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While giddy Soho and Upper East Side boutique-hoppers weaved their way through traffic snarls last night, Vena Cava and Bird teamed up to throw a “Disco Carnival Block Party” that livened up an otherwise quiet strip of pavement outside the Williamsburg boutique. Shaggier and dancier than its Manhattan counterparts, the throw-down was so successful that Brooklyn’s Finest eventually came by to dial things down a bit. Observing a cop issue that was in all likelihood an open container citation, Vena Cava’s Lisa Mayock wasn’t discouraged. “That means it’s a good party,” she noted. Other key elements: face-painting, cotton candy, and a couple brave souls (including Mickey Boardman of Paper and Vice co-founder Gavin McInnes) willing to be sent tumbling into the sidewalk dunk tank on a less-than-balmy evening. Canned PBR and Tecate flowed freely, boosting sales of the $100 dresses Mayock and partner Sophie Buhai (who had shown at Milk Studios earlier in the day) had custom-printed for the party. “That’s the trick—get people drunk,” Mayock explained. There is, of course, a somewhat popular theory out there that by skimping on booze, you keep the crowd focused on the merchandise. Mayock wasn’t buying it: “That’s stupid.”

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