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Alexander McQueen Is Too Tired To Tweet…

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But he still will. The famously private Alexander McQueen jumped headfirst into social media on September 1 with this maiden tweet: “STRESSED! Microwave head meltdown! Sparks flying out of my brain! Preparing for the show—Lee McQueen.” Yes, it was really him. While McQueen’s Twitter @McQueenWorld has some of the publicist-driven tweets like other major fashion houses, the designer himself has been giving us intimate and occasionally expletive-filled little glimpses into his world, like this and this, and revealing abstract hints about the upcoming collection. It might actually be the case that for the shy designer—he once insisted on doing a TV interview with his back to the camera—Twitter may be the perfect mode of communication.

And McQueen is joining the likes of Louis Vuitton, Emporio Armani, and Burberry in live-streaming his show, called Plato’s Atlantis here on October 6 at 8:15 p.m Paris time. SHOWstudio head Nick Knight will be directing the live broadcast which will be spliced with footage already shot by McQueen and Knight that stars Raquel Zimmermann. Considering McQueen is usually one of the most thrilling and theatrical 15 minutes of Paris fashion week, it’s worth your while to tune in. In the meantime, you can pre-game on the site with a reel of past highlights.

Photo: Marcio Madeira

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