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Style File Blog

february 03, 2012

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Designer update

Alexander Wang’s Got “It” In The Bag

October 30, 2009  11:11 am


Alexander Wang hit Barneys’ Madison Avenue flagship yesterday for a trunk show to debut his Spring 2010 line. No surprise, the girls (and grandmas!) were waiting. Below, Wang’s report, exclusively for Style.com.

When I got to Barneys, I was welcomed with the news that our Rocco bag had a waiting list of 400-plus. By day’s end, their entire Spring 2010 handbag order sold out with pre-buys—and that’s before it will even hit the floor. Yikes! Good news, but now we’re going to have to figure out how to produce more bags so our section won’t be empty come January.

Having the chance to meet and personally walk through the collection with customers is a truly fulfilling experience. It’s amazing to hear firsthand how much they enjoy wearing the collection and to see the range of buyers. Girls come in with their mothers and even grandmothers, and I love that they all can find something within the collection.

Next stop is Chicago for another Barneys trunk show, and then to Zurich for the Swiss Textile Awards, which I’m totally psyched for. I’ve got a ton of stuff to keep me busy, but at least I’ll have Halloween to party before the next round!

—Alexander Wang

Photo: Courtesy of Alexander Wang

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USER COMMENTS  (1)

  1. Am I missing something? Why is there a waiting list for this?

    By JohnAgee on 10/30/09 at 12:24 pm

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