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may 26, 2012

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On Our Radar: Chance

11:05 AM
When I was a kid, my mom used to dress me in stripes, and ever since then, I have racked up a...

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Lara Stone’s Star Trek, And More Of Today’s Top Stories

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Shopping alert

Announcing Fashion’s Night Out, Take Two

October 28, 2009  8:02 pm

September 9, 2010, may seem like a long, long way off, but Mayor Bloomberg, Vogue, the CFDA, and NYC & Company want you to save the date. That evening, stores across the city’s five boroughs and around the world will re-create the success of this year’s first-ever Fashion’s Night Out, which saw no less than 800 New York City stores stay open until 11 p.m. and a reported 50 percent increase in retail foot traffic. (In case you missed it the first time around, model-turned-photographer Astrid Muñoz captured some of the action for Style.com here.) “The numbers are in, and it’s clear that Fashion’s Night Out was a tremendous success,” said Mayor Bloomberg. The CFDA’s Diane von Furstenberg added that “to have designers in stores to celebrate and start a shopping season is the best idea for everybody.” Our only question is, how do you top Barbara Walters, Sarah Jessica Parker, Bette Midler, and Oscar de la Renta singing a cappella in the designer’s Madison Avenue store?

 

 

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USER COMMENTS  (5)
  1. There might have been a 50% increase in footfall but what about the sales? Did people buy anything or was it the “candies” and the free booze that drove the people into the stores?

    P Adhikari

    http://www.fashionfifthavenue.blogspot.com

    By fashionpicks on 10/29/09 at 5:10 am
  2. Well, it ain’t the candy makers that stage the rerun! [little secret: it ain't nothing like a crowd of gawkers to shame one into actually spilling coin]

    By NotMod on 10/29/09 at 10:35 am
  3. The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)

    By BeautyRoutine on 10/29/09 at 11:39 am
  4. The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)

    http://beautyroutine.wordpress.com

    By BeautyRoutine on 10/29/09 at 11:40 am
  5. I’m still kicking myself for missing the first one!

    By jrseguin on 10/29/09 at 2:18 pm