Announcing Fashion’s Night Out, Take Two
September 9, 2010, may seem like a long, long way off, but Mayor Bloomberg, Vogue, the CFDA, and NYC & Company want you to save the date. That evening, stores across the city’s five boroughs and around the world will re-create the success of this year’s first-ever Fashion’s Night Out, which saw no less than 800 New York City stores stay open until 11 p.m. and a reported 50 percent increase in retail foot traffic. (In case you missed it the first time around, model-turned-photographer Astrid Muñoz captured some of the action for Style.com here.) “The numbers are in, and it’s clear that Fashion’s Night Out was a tremendous success,” said Mayor Bloomberg. The CFDA’s Diane von Furstenberg added that “to have designers in stores to celebrate and start a shopping season is the best idea for everybody.” Our only question is, how do you top Barbara Walters, Sarah Jessica Parker, Bette Midler, and Oscar de la Renta singing a cappella in the designer’s Madison Avenue store?
There might have been a 50% increase in footfall but what about the sales? Did people buy anything or was it the “candies” and the free booze that drove the people into the stores?
P Adhikari
http://www.fashionfifthavenue.blogspot.com
Well, it ain’t the candy makers that stage the rerun! [little secret: it ain't nothing like a crowd of gawkers to shame one into actually spilling coin]
The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)
The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)
http://beautyroutine.wordpress.com
I’m still kicking myself for missing the first one!