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April 21 2014

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Announcing Fashion’s Night Out, Take Two

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September 9, 2010, may seem like a long, long way off, but Mayor Bloomberg, Vogue, the CFDA, and NYC & Company want you to save the date. That evening, stores across the city’s five boroughs and around the world will re-create the success of this year’s first-ever Fashion’s Night Out, which saw no less than 800 New York City stores stay open until 11 p.m. and a reported 50 percent increase in retail foot traffic. (In case you missed it the first time around, model-turned-photographer Astrid Muñoz captured some of the action for Style.com here.) “The numbers are in, and it’s clear that Fashion’s Night Out was a tremendous success,” said Mayor Bloomberg. The CFDA’s Diane von Furstenberg added that “to have designers in stores to celebrate and start a shopping season is the best idea for everybody.” Our only question is, how do you top Barbara Walters, Sarah Jessica Parker, Bette Midler, and Oscar de la Renta singing a cappella in the designer’s Madison Avenue store?

 

 

USER COMMENTS Comments

Comments

  1. fashionpicks says:

    There might have been a 50% increase in footfall but what about the sales? Did people buy anything or was it the “candies” and the free booze that drove the people into the stores?

    P Adhikari

    http://www.fashionfifthavenue.blogspot.com

  2. NotMod says:

    Well, it ain’t the candy makers that stage the rerun! [little secret: it ain't nothing like a crowd of gawkers to shame one into actually spilling coin]

  3. BeautyRoutine says:

    The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)

  4. BeautyRoutine says:

    The whole concept of free booze is to leave a lasting impression, and open your wallet to spend more than you may have wanted to spend :-)

    http://beautyroutine.wordpress.com

  5. jrseguin says:

    I’m still kicking myself for missing the first one!