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may 26, 2012

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Social intelligence

Blasblog: Dennis Basso Goes To London

October 16, 2009  10:25 am

Dennis Basso knows high-low. To wit, the luxury furrier sells to some of the richest women in America and then courts the other 99 percent with his QVC wares. It’s also how Basso spends his time abroad. Take his week in London, which started with a midnight television appearance on Today’s Special Value (the U.K.’s version of QVC) and ended last night with a swanky ‘do at Claridge’s hosted by social swans Tamara Beckwith and Rena Sindi. The formal dinner was originally planned for the café but then moved to the grand ballroom. “We started with 45 people and a little DJ music,” explained Basso. “Then it was 80 people, then 150. Now it’s 230 people, seated dinner, with a dance floor in the middle of the room. I guess this is kind of like my London wedding.” With the likes of Tamara Mellon, Becca Cason Thrash, and Saffron Aldridge in attendance, not to mention Basso’s dance partner Marie-Chantal of Greece, it would be have been a chic wedding by any standard. Sindi certainly gushed about the designer like a blushing bride. “I am so lucky to have Dennis in my heart and in my life,” she said. “And, most importantly, in my wardrobe.”

Photo: Courtesy of Dennis Basso

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