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Blasblog: (East) London Calling

October 13, 2009 11:30 am

It was a long trip to East London last night, both literally and metaphorically, for two fêtes: one hosted by a Spice Girl for a mobile phone, and the other hosted by Charles Finch and Elisabeth von Thurn und Taxis in honor of the Frieze Art Fair. Metaphorically, it was an aesthetic transition from my last moments in Paris at Eugenie Niarchos and Gaia Repossi’s swanky shindig at the Ritz Hotel to a cramped seat on the number 55 bus. As for the literal, well, Shoreditch is on the other side of the world from Notting Hill, where I’m staying. But after a few buses and a stroll through the dodgy bits of East London, I arrived at Shoreditch House and—voilà!—back to swanky city environs. The roof of the venue, part of the Soho House family, has been transformed into a music festival, complete with grass, tents, and a stage for the likes of VV Brown, Alphabeat, and Mr. Brown. But my personal highlight—and anyone that knows me will attest to my affinity for the underappreciated cinematic marvel that is Spice World—was meeting Mel B, who dropped a Scary bomb on me, alluding to upcoming Spice Girls projects.

Then it was downstairs to Pizza East, the Soho House’s other new venture, open just in time for Frieze. Juergen Teller was there, seated next to von Thurn und Taxis, who he recently shot in her mother’s eighties couture clothing for the new issue of Self Service. Joining them was a whole slew of Frieze-ers: Olympia Scarry, Anne McNally, Stefano Tonchi, Javier Peres, Tim Noble, and Sue Webster. Britain’s number one film facilitator, David Finch, hawked his new Finch’s Quarterly Review, a newspaper that cashes in on his Hollywood connections. There’s a story penned by Sophia Loren on her turn in Nine and another by John Malkovich on serial killers. But the big topic was the busy week ahead: Bulgari party or the Juicy Couture store opening tomorrow night? Tatler’s 300th on Wednesday? T mag party at Marc Newson’s or Dennis Basso’s dinner on Thursday? And who made the cut for Giancarlo Giammetti’s dinner on Friday? Of course, check back on Style.com to find out.

—Derek Blasberg

tags: Elizabeth Von Thurn und Taxis, Frieze Art Fair, Juergen Teller, Mel B, Scary Spice, Shoreditch House