August 23 2014

styledotcom Are designers running out of ideas? Or are straightforward clothes a sign of times? via @CathyHorynNYT

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Boudicca Joins Fashion’s Digital Revolution, Reinvents Lookbooks Online


As the season of technology (a.k.a. Spring 2010) approaches, you’d think we’d have seen it all via Facebook, Twitter, etc. But Boudicca’s Spring lookbook, called Real Girl SS2010, is in fact unlike anything I’ve ever laid eyes on. It involves motion, but it’s more like a flipbook than a video. You click on each look and the model moves around, a bit robotically—spinning, taking off her jacket, laughing—while showing you the clothes from all angles. It’s not the first time designers Zowie Broach and Brian Kirkby have experimented with alternate and somewhat artsy modes of presenting their clothes. “With the speed of change, video phones, and flip creatures in our pockets, we were sure to see the end of still photography online,” says Kirkby. You can see more of these experiments at They describe this collection, meanwhile, as a collision of contrasts—one between machine and real. Let us know what you think of this new evolution of the workaday lookbook.

Photo: Courtesy of Boudicca



  1. max2622 says:

    This is an amazing collection. Artsy, bold, and always way ahead of it’s time.

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