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Eye Spy: Roland Mouret’s High-Tech Tactics


Front-row bloggers, endless tweets, and a growing list of live-streamed shows. This seems to be the season that fashion stops flirting and finally does a full swoon into the arms of technology. Of course, Roland Mouret is no stranger to using the Internet to erase time and spatial boundaries between runway and consumer. Back in 2007, the designer teamed up with Net-a-Porter for a virtual trunk show that allowed shoppers to view and order his RM by Roland Mouret collection just 24 hours after it came down the runway. (That little venture resulted in $500,000 worth of sales.) At Saturday’s cocktail thrown by Le Printemps for its new Maria Luisa shop-in-shop, the designer told that his runway presentation this Wednesday is being filmed by no less than 28 cameras to allow viewers at home to zoom in on looks they like and click to buy. Stay tuned for more details.

Photos: Marcio Madeira



  1. kawiline says:

    There’s definitely something about immediacy in fashion. Net-A-Porter and Mouret are geniuses in using this, as are the folks at Gilt Groupe. Yay fashion + technology!

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