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Fashion Is Going Country, Australian Label Lover Catches A Ride


Gingham check at Christopher Kane. White eyelet, Swiss dot, and jagged swaths of suede at Altuzarra. Crochet at Alberta Ferretti, peasant dresses at YSL, clog heels and hay underfoot at Chanel. After several seasons of urban warrior looks, fashion is teasing out a more bucolic mood for Spring ’10. Add the desert-inspired looks from brands such as Erin Wasson x RVCA and Apiece Apart and the Mad Max vibe at the Rodarte and Balmain shows, and it starts to seem as though we’ve got a full-blown rustic revolution on our hands. Australian label Lover has certainly picked up on the trend: Its new collection “The Harvest” takes its inspiration from Terrence Malick’s Days of Heaven, conjuring the film’s turn-of-the-century farmstead setting in earth tones, peasant-inspired embroideries, and loose lace dresses. “The last couple seasons have definitely been a bit more ‘hard,’ ” notes Lover co-designer Susien Chong. “This time out, we felt like we could lean on our DNA and go back to a more innocent look.” Or, as Chong’s partner Nic Briand elaborates, a look of innocence lost. As is true of most of the pastoral-themed collections that have hit the runways and showrooms thus far, the Lover Spring ’10 collection picks up on the grit required of a woman who’s working the land. “You look at the woman in Days of Heaven,” Briand says, “she’s not dainty. She’s layering on a jacket to go out in the fields when it’s cold.” Urban warrior vs. country tough: Place your bets—the fashion wrestling match has already begun.

Photo: Courtesy of Lover



  1. microberts says:

    Wow this is cute!!! I like this soo much=D

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