August 30 2014

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Gucci’s Spin on The Pop-Up And iPhone App


The Gucci Icon-Temporary store at 43 Crosby Street is set to open on Saturday, after a blowout bash at the shop and an after-party at the Bowery Hotel on Friday night. This morning, on a brief walk-through of the new space, we got a firsthand glimpse of the much blogged-about Mark Ronson-designed sneaker and took the brand’s new iPhone app for a spin. As reported, the application is loaded with all sorts of features, including a Gucci music channel with hours of music, Gucci Beats, which allows users to mix their own tracks on a virtual turntable and share them via e-mail and Facebook, and, of course, an e-tail element.

But the coolest part is probably the exclusive Mark Ronson playlist that’s only available to users when they’re actually in the Icon-Temporary shop. Some of the artists on the lineup are Nite Jewel, Prince Charles and the City Beat Band, Kasabian, O’Spada, and, yes, Ashford & Simpson. The other benefit to swinging by the store on opening night? The goody bag includes a limited-edition vinyl record produced by Ronson. The boutique will remain open for two weeks or until the sneaks sell out, whichever comes first. Miami, London, and Tokyo are next.

Photo: Corrie Vierregger

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