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J.Crew Piles On The Pretty, Borrows From The Boys

October 23, 2009 9:15 am

“How to keep building on the special.” That’s the challenge J.Crew’s creative director, Jenna Lyons, laid out for herself when approaching Spring 2010. That formula—separates done up in rich brocades or nubby tweeds paired with American staples like khakis and cotton tees—has proven profitable in recent years, and Lyons’ latest effort could be her strongest yet. Layered with the girly cocktail frocks and cashmere cardigans in acid-bright hues were camo cargo jackets, slim plaid shirts, and a streamlined version of the Men’s Shop’s top-selling suede desert boots. (More images after the jump.)

Models were further accessorized with a mix of the brand’s dramatic costume jewelry and vintage Miriam Haskell pieces that are stocked in select stores. The magpie aesthetic was cheerful, inspiring, and unmistakably J.Crew. Some items—a sequined silk robe, for one—felt almost too special for the mall-friendly chain, but Lyons admitted certain designs would be reserved for the Collection boutiques. That’s not to say you won’t see them, though. We hear the luxe concept shop (the first store opened last year on Madison Avenue) has proven so successful the brand is scouting new locations nationwide.