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Pernet’s Fashion Film Awards Close Paris

October 9, 2009 10:48 am

The ASVOFF (A Shaded View on Fashion Film) festival awards ceremony, the final event to cap off four weeks of collections, played to a packed house last night at the Centre Pompidou. Founder Diane Pernet awarded the first ASVOFF/Samsung prize of €3,000 ($4,417) to filmmaker Georgie Greville for her spoof on model castings, entitled I Wanna Be Your Dog. (That’s a still from the short pictured above.) “What Diane is doing is a sign of what’s to come in the future,” said jury president Rick Owens, who also starred in a Nick Knight piece. “Who knows where it will lead, but this is a pioneering event for fashion lovers.” Sound words considering this season’s number of live-streamed shows and Knight’s highly successful (almost too much so) collaboration with Alexander McQueen. As Pernet greeted guests like Gareth Pugh, Rad Hourani, and Hannah Marshall, she noted the event would likely move to the front of Paris fashion week for next year’s edition.