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RelicNY’s Vintage Shopping Formula: Go West, Then Go Online

October 28, 2009 11:31 am

Vintage stores in New York are as overhunted as endangered species, but as RelicNY.com founder Janel Molton discovered while interning at WWD’s West Coast office in 2005, Los Angeles is a shopping anomaly. “I found this amazing vintage Tod’s bag for $30 and I couldn’t believe it. The salesperson told me they don’t have a market for it,” the New Jersey native said of her L.A. vintage epiphany. “So I just kept accumulating pieces because there is so much production with all these movie studios, and they all have wardrobes that they need to dispose of.”

That’s turned out to be more than one girl’s wardrobe could take, so following a return to New York—and a stint in fashion PR—Molton launched her online vintage shop to hawk her plunder. On last perusal, it included an acid green Bottega Veneta dress ($395), a high-waisted cashmere Alaïa skirt ($300), plus a few even rarer finds, like a covetable light yellow, sequined Halston dress from the seventies ($2,000). (Most of the items are a typical Hollywood size 4, but anyone gun-shy about buying before trying can make an appointment to visit Molton’s Williamsburg showroom, pictured. If your must-have dress doesn’t fit, well, there are always accessories…) Now Molton is ready to celebrate with an official launch party at a Tribeca loft this evening, then it’s off to L.A. for another shopping trip to replenish stock. Where to? Like any proper fashion arbiter, Molton won’t give up her sources—but her finds, luckily, are just a mouse click away.
RelicNY.com showroom is available by appointment only at 160 Grand St., 3A, Brooklyn; to make an appointment, call (917) 743-0434 or email info@relicny.com.

—Bee-Shyuan Chang

Photo: Courtesy of Relic NY

tags: Bottega Veneta, RelicNY.com