Should Ashton Be Jealous Of Prabal?
Perhaps it’s because of all her tweeted support, but I was surprised to hear that Wednesday night’s GQ Gentlemen’s Ball was only the third time that Demi Moore has worn newbie New York darling Prabal Gurung. Still, three times over the course of six months or so isn’t too shabby. Moore first wore Gurung in late April—his graphic black and white satin cocktail dress from Spring 2009—to Cartier’s 100th anniversary party in New York.
Then, after Moore wore another Spring dress of his in June to the launch of her Helena Rubinstein fragrance campaign in Paris, one of the actress’ fans tweeted to ask Moore who made the dress. She answered and provided Twitpics. “It was incredible,” says Gurung. “My followers went from 50 to over 1,000. I tweeted about her. Then she sent me a direct message, and was so sweet.”
But Moore’s support has had an effect beyond social networking. “Because of her, I’ve been in magazines and blogs. It gives you great brand recognition,” says Gurung. “There was a store in Canada that saw Demi and then called to place an order.” He also added 15 stores for Spring 2010, including Ikram, Harvey Nichols, and Harrods. The designer finally met his muse in the real world in September at the Boom Boom Room. (Where else?) “I heard someone yelling ‘Prabal, Prabal,’ and it was her,” he says. She came by the showroom sans stylist Rachel Zoe the next day. Nevertheless, Moore isn’t the only A-lister to wear the designer this week. Carey Mulligan wore look 24, a beaded chiffon strapless number, two days ago in Beverly Hills. “Carey and Demi, I think it’s a good mix,” says Gurung.