August 30 2014

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Sweden Lowdown


Sweden is having a subtle but strong (in other words, very Swedish) moment right now: There’s Let the Right One In at the box office, Stieg Larsson on the bestseller lists, Fever Ray on the indie charts, and Acne advancing on all fronts. And Stockholm was where it was at over the weekend, when Swedish fragrance line Byredo launched its first free-standing store and the Hotel Skeppsholmen opened its doors. The weather wasn’t cooperative, but rain or shine, the city is a beaut, with what are surely the best-looking urbanites in the world (perhaps one reason why Sweden just got tagged the best country for women to live in). There were 70 local lookers shooting schnapps at the dinner Byredo founder Ben Gorham hosted in the royal family’s harborside ice-skating pavilion on Friday night. (A London contingent led by Anouck Lepère and PR maven Gillian McVey kept up the English side.) Gorham is typical of the new Sweden: culturally diverse background (Canadian dad, Indian mum), outward-looking, updating traditional Swedish design values (let’s say pure rather than minimal, like the stark but soothing Skeppsholmen) with a dash of dry wit and modern sensuality. IKEA-style homogeneity isn’t really the style of this new breed, who are helping to turn Stockholm into a style magnet all over again. You could wait till midsummer’s night, when the weather is reportedly perfect, to sample the city, but then you’d miss Francesco Vezzoli’s brilliant revisionist take on Salvador Dalí, which closes at the Moderna Museet on January 17.

Photo: Courtesy of Byredo



  1. kellystyle29 says:

    Ahhh love this product and the Swedish know how to do skincare, body care and mineral wraps so well

  2. whitelinehotels says:

    We had the pleasure of being at the opening of the Byredo boutique on Mäster Samuelsgatan 6 at the end of October and we had the privilege to be able to meet Ben Gorham (the brain behind Byredo) and hear how memories inspired his creations.

    Byredo have been very generous in supporting the opening of the Hotel Skeppsholmen in Stockholm, not only by partnering up with the hotel to provide their bathroom amentites, but also by teaming up with us at White Line Hotels. We are offering one lucky person the chance to have their future memory created by winning a stay at the hotel. Byredo very generously offered to provide the lucky person with a consultancy session in their boutique, as well as a fragrance and candles for them and a friend.

    Tell us what your ideal trip to Stockholm would consist of over at our site and maybe your future memory will be created.

Dept. of Culture