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Tory Burch Puts Her Stamp On Sunglasses

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Tory Burch is in expansion mode. Costume jewelry and swimwear are on the agenda, and her new range of sunglasses launched online at www.toryburch.com earlier this week. “I always lose my sunglasses,” the designer said. “That’s one of the reasons this is such an important collection to me. I wanted to find a price point where it would be OK if you lost them.” She’s sort of joking, but Burch is proud to note that the majority of the line retails for less than $200, including the foldable aviator shields, pictured here, that she’s recently been sporting around town. The designer has been an aviator fan since she was 13. “My first pair were black, gold-rimmed Ray-Bans,” she told us. “I thought I was very cool.” The collection also features oversize squares and oversize rounds à la Jackie O, both with fairly subtle logo detailing on the arms. For a limited time, returns are free on eyewear bought on the Web site—very cool indeed.

Photo: Courtesy of Tory Burch

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