September 1 2014

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Banana Republic Launches Something Old, Something New


At Banana Republic’s refurbished and relaunched Soho flagship last night, the digs were new, but the look of the clothes was decidedly older. “We’ve been relooking at our heritage and old sportswear and we have a lot in our archives that we’re going to rework,” creative director Simon Kneen said. While going vintage is nothing new—the retailer recently featured a Mad Men campaign, after all—the airy, bi-level space turned out quite the mix of pieces inspired by eras past, from little eighties-esque downtown leather jackets to shawl-collar college sweaters fit for a fifties collegian.

Dressed in head-to-toe BR, Weeds star Mary-Louise Parker said she appreciates the retailer’s wallet-friendly price points now but confessed her own past style was more limited. “I went to drama school and we only really wore vintage clothes; we couldn’t afford Banana Republic,” the actress explained before heading upstairs for boyfriend Charlie Mars’ performance. With a crowd that included Amy Sacco, Amanda Ross, and Vanity Fair‘s Alexis Morgan Bryan looking on, Mars performed a few of his own songs before launching into a rendition of “Stand By Me” in honor of Banana Republic’s One + All program, a new national effort to link Banana Republic customers with volunteer opportunities.

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