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July 31 2014

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Finn Jewelry Wants You To Come Over

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In a statement-necklace world (both literally and metaphorically), Finn Jewelry’s Soraya Silchenstedt and Candice Pool fly decidedly under the radar. But that hasn’t stopped their collection of delicately wrought fine jewelry from being a top seller at Barneys or the go-to label for the likes of Naomi Watts, Gretchen Mol, and Miranda Kerr when they’re in the market for a little sparkle—though Pool and Silchenstedt tread lightly on their A-list clientele. “I think we have a few celebrities who are real clients,” says Pool. “They’re not people who just take things to borrow.” Watts actually became a fan via husband Liev Schreiber, who was an early adopter of their shark tooth necklace, apparently a must-have for the actor set. (Orlando Bloom, Brad Pitt, and Robert Pattinson all sport one. Not bad.)

Many of Finn’s fans do their shopping at their airy NoHo showroom, designed partly by interiors duo Vessper Wilde. But it’s a service they’re looking expand beyond A-listers and friends. “That’s really the idea of the showroom. We want people to come in and have coffee and try on jewelry,” says Pool. “When people come in, without fail they end up personalizing the jewelry somehow.” It’s actually a perfect touch for pieces that are meant as a sort of secret luxury for you and anyone who gets close enough to notice. Appointments can be made via their Web site.

Finn Jewelry, 35 Great Jones St., NYC.

Photos: portrait by Susan Pittard; still-life by Brooklyn Studios

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