August 22 2014

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Moncler Moves In


London is getting its own Moncler boutique at 197 Sloane Street today, just in time for winter. Company chairman and creative director Remo Ruffini is in town for the opening and we spoke to him via phone to get the details. In many ways it’s like the Moncler shop on Via della Spiga in the heart of Milan: same architecture firm, same warm Alpine effect, same “lacquered” nylon down-filled puffer jackets with the signature logo patch on the left sleeve. The big difference? It’s twice as large, and as such there’s room for the brand’s exclusive Gamme Rouge and Gamme Bleu lines, designed by Giambattista Valli and Thom Browne, respectively. The best part, for New Yorkers, at least: It’s a prototype for Moncler’s next retail destination, the Big Apple. Ruffini’s still shopping for locations, but he says he’s set his sights on Soho. There are a lot of stores in the neighborhood selling imitation shiny down-filled puffer jackets without the signature logo patch on the left sleeve. Ruffini’s looking forward to providing shoppers with the real thing.



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