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No Word From No. 6

November 5, 2009 11:30 am

Let’s state right off that celebrities deserve a modicum of privacy. That said, we kind of wish that Karin Berenson, one of the proprietors of Nolita boutique No. 6, would be a little more gossipy about her star shoppers. Having lately spotted items from the No. 6-carried line Electric Feathers on Kim Gordon, Michelle Williams, and Jamie Bochert, we stopped in to see if Berenson would drop any other names.

“Ugh,” she replied, when asked to confirm our suspicion that Electric Feathers was becoming an under-the-radar must-have. “I really don’t like to give out that information. I mean, there’s someone who just bought a piece, who I’m sure you’d like to know about, but I just can’t say. I can tell you that we’ve been doing really well with the jumpsuits.” A little more digging turned up evidence that Erin Wasson, Irina Lazareanu, and Julia Stegner have all worn Electric Feathers, the brainchild of Brooklyn-based designer Leana Zuniga. The label is an editor and stylist favorite, too. And Berenson was willing to go on the record about its appeal—namely, the anti-hype sensibility that makes it stand out. “The pieces are distinctive, but they’re so understated, there’s an anonymous quality,” she noted. “It’s not like you’re going to walk around in Electric Feathers and feel that everyone knows what you’re wearing.” Well, maybe now everyone will.

No. 6, 6 Centre Market Place, NYC, (212) 226-5759.

—Maya Singer

Photo: Carolina Palmgren

tags: Electric Feathers, Jamie Bochert, Kim Gordon, Michelle Williams