Phaidon Pops Up in Soho
Now that Halloween is behind us, holiday shopping season begins. Not officially, of course, but those of you who like to get a head start on the annual gift-grab ought to wander to the new PHAIDON|STORE, which opens today in Soho. Taking up a cool 2,500 square feet on Wooster Street, the pop-up shop sells every book in the Phaidon Press catalog; it’s also the only place you can find the art publisher’s new series of Collector’s Editions: signed, numbered, specially bound editions of select titles that come with an original silver gelatin or C-print signed by the artist. Photographer Roger Ballen, whose Gagosian Gallery show opens later this week, is one artist whose work has been Collector’s Edition-ized by Phaidon; so, too, Stephen Shore, Jeff Wall, and Danny Lyon, all of whom have new work up at PHAIDON|STORE. Limited editions are one good way to get people to stop dillydallying and start holiday shopping; a firm deadline is another one. The first and only free-standing Phaidon shop in the U.S., PHAIDON|STORE packs up its racks in January. In other words: Stop procrastinating.