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subscribe to style file blog via RSSAlasdhair Willis Thinks Inside The Box
December 7, 2009 2:52 pm
We’ve always known Yoox.com as a great place to grab a sartorial bargain. Its design channel, which stocks the likes of Alessi, B&B Italia, and Kartell, has up till now been a pretty well-kept secret, but that’s about to change. Established & Sons, the design firm run by Alasdhair Willis, a.k.a. Mr. Stella McCartney, is launching its own Web site, and to celebrate, it’s partnering with Yoox to offer a limited-edition series of, well, boxes. Called Bits & Bobs, the line is created from objets trouvés and also includes cool little tchotchkes like clocks, lights, and wall units—just the things for that impossible-to-buy-for person on your Christmas list.
Come Thursday, Willis will host a very intimate Christmas party at Established & Son’s Mayfair gallery for the likes of his wife, his father-in-law Paul McCartney, Gwyneth Paltrow, and Jake and Dinos Chapman. Apart from the pretty good people-watching, we’re promised mulled wine and choral singers—plus a sale on the Bits & Bobs line, which will see the boxes offered at greatly discounted prices in the early eve, only to get more and more expensive by the hour. The idea is to buy quickly. We’re guessing, though, that the big spenders in the crowd won’t be watching the clock.
tags: Gwyneth Paltrow, Paul McCartney, Stella McCartney, Yoox.com
