From Paris To The White House?
Guilty Brotherhood is not kidding around. The brand, which was founded in Paris two years ago, recently moved its headquarters to a West Village townhouse ahead of its Spring ’10 launch in the United States, and designer Kevork Kiledjian and creative director Fanny Bourdette-Donon have recruited an A-list team to help assure that Guilty Brotherhood makes a splash. It interior designer Ryan Korban is spiffing up the townhouse, for example, and last week, photographer Greg Kadel, stylist Edward Enninful, and model Abbey Lee gathered in Los Angeles to shoot the Spring campaign. Back in Paris, meanwhile, a first show for the brand is tentatively planned for October 2010, and Jean Nouvel is designing the multi-story flagship, which is scheduled to open in 2011. Long story short, expect to be hearing plenty about Guilty Brotherhood in the new year—and seeing plenty of stars amping up their sex appeal in the line’s unapologetically va-va-voom designs. (Lookers such as Kate Moss and Doutzen Kroes are already fans.) Given that Ikram was one of the first stateside retailers to pick up Guilty Brotherhood, perhaps the First Lady will be bringing sexy back to the White House, too? Perhaps not, but there’s no harm in hoping.