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July 26 2014

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Phi Closing

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The latest casualty of the recession: the cult-adored NYC label Phi. The pre-spring delivery now in stores will be the brand’s last, and the New York shop is expected to close at the end of January. Talk about a lump of coal to get in our collective stocking.


Our plea to any deep-pocketed backers still lurking out there: Scoop up Andreas Melbostad, Phi’s creative director since 2004. An early proponent (and a very successful interpreter) of the hard-edged eighties vibe, the Norwegian designer led the charge on the body-con look that burned up the runways and strapped every editrix and party girl into the tightest frocks they could find these past few years. Melbostad had recently been experimenting with sportier elements—his Resort 2010 collection anticipated some of the scuba touches on other Spring ’10 runways. His own Spring show drew single-namers like Erin, Lauren, Fabiola, and Carine to the front row. He’s too good to be out of a job.


Click here for a look back through Phi’s collections.

Photo: Marcio Madeira

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