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July 25 2014

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Milan Menswear: Missoni’s Family Affair

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The fall menswear calendar in Milan kicked off with a presentation from Missoni which elevated the label’s iconic knitwear into a whole new zone. There’s been an overkill of lip service paid to the idea of designer DNA, but Angela Missoni gave it some real weight with clothes that turned her family’s signature artisanal knits into substantial coats, cardigans and sweaters, all of them swathed in extravagant, irresistible mufflers. One jacket alone was made up of 13 colors and nine different fibers (including some wolf mixed in with the wool—cue comment on sheep’s clothing). The celebration of family roots carried over into images from Juergen Teller’s new ad campaign which lined the walls. In a significant departure from the hyper-sophisticated campaigns of the past, Teller snapped three generations of Missonis over the course of a long dinner at Tai and Rosita’s. (That’s his shot of Ottavio Jr. and Marco Missoni, above.) The photographic evidence suggested the evening was a huge success. Even the generally laconic Teller had such a good time he delivered 42 pictures, although Angela had only asked him for eight.

Photo: Juergen Teller

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Comments

  1. mikeijames says:

    thank GOD for you tim blanks….the menswear shows wouldn’t be the same without you!!!

  2. oanatarna says:

    no pictures of the clothes presented on the runway?

  3. Middle says:

    Dear Tim,
    I think you used a right definition for Missoni adv campaign “the celebration of family”. Do you really think, with your long and strong experience and sensibility, this is the right direction to communicate the brand and product? I really would like have your feedback…

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