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August 22 2014

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Sundance: The Swag Report

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In terms of swag, Sundance isn’t quite the treasure trove it was a few years ago, when Sienna Miller famously got busted for hoarding freebies and movie fans wore “Focus on Film” pins in protest of celebrity-gifting suites.

Still, there’s no reason a product-toting Diesel publicist wouldn’t chase down Kristen Stewart’s publicist in broad daylight, as reportedly happened this year at the Main Street ski lift. The denim company had a station at a gifting lounge headlined by Lia Sophia, where the jewelry company’s reps found themselves sweet-talking more men than women. Ben Affleck presumably passed on his goody bag to Jennifer Garner, and Harvey Weinstein got on the phone with Georgina Chapman to ask her in his sweetest voice which chain necklace she fancied.

Across town, Fred Segal Fun, home of the I Heart Ronson booth, was doing brisk “business.” Kate Mara picked up a denim jacket and a white motorcycle jacket, America Ferrera took a brown bomber jacket, and Kristen Bell got a pair of sequin tops from the designer’s affordable JCPenney line. Opening weekend’s most-worn swag item was probably either Ronson’s black-and-yellow plaid shirt or the puffy coats being handed out a few booths over at KR3W—not to just anyone, of course. With the swag hunt afoot, guardians of goodies like George Gina & Lucy handbags and EMU sheepskin boots were left to distinguish “randoms” from desirable “customers” at Tilda Swinton’s end of the food chain. The fashion-forward actress had some Ronson samples sent her way—perhaps saving her a trip to JCPenney.

Photo: Gustavo Caballero / Getty Images

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