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The Prada Forecast: Light Rain, Chance of Levitation
January 13, 2010 2:35 pm
For her Spring men’s ad campaign, Miuccia Prada commissioned Chinese artist Yang Fudong to create a short film. You’ll have to wait until January 18, when it goes up on www.prada.com, to catch the video, but here’s the sneak preview, above. Good thing those guys have umbrellas handy—the Spring men’s collection included a good amount of mesh.
Photo: Courtesy of Prada
tags: Prada
Judging from the screen-capture above, I think that the video is going to be good. And the whole concept seems to make sense. Prada’s white-gray-and-black collection fit for both modern and classical theme. And even when the collection is used in a very old Chinese set as depicted above, it doesn’t seem to be out of place. I just wonder what Yang Fudong could be trying to represent with the umbrellas and the Chinese man looking so surprised or even shocked by the presence of those modern Prada men.
By adhitawakal on 01/14/10 at 12:23 amAnd to me, Fudong’s oneiric collapse of East and West seems straight out of a Borges novel. The floating men in suits are surely a reference to René Magritte’s surrealism. The Prada suit–Ceci n’est pas un costume!
By sheilasometimes on 01/14/10 at 10:34 am