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July 31 2014

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At Cheap Monday, Gray Skies Aren’t Going To Clear Up

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The Cheap Monday look—the skinniest of skinny jeans—stays its course season after season, but for Fall, the blues are going gray. The Swedish label showed an almost entirely gray collection during Stockholm fashion week yesterday (its second with new creative director Ann-Sofie Back) that drew on some unlikely inspirations. “We were thinking a bit about the apocalypse, but with a feeling of hope,” said founding designer Örjan Andersson. “And of construction sites. We think construction sites are beautiful.” That may explain the city-street palette, as well as the silvery white hair and makeup accents, as if the models had trudged through the concrete dust of a live site without benefit of a hard hat. (The stiff bouffants worn by both guys and girls might’ve eliminated the need for those.) Back, for her part, played with proportion, cut, and layers but kept to the understated Cheap Monday aesthetic. “With my own collection, people always want more designed bits,” the Swedish-born designer told us. “If people buy Back, they want to show it. But sometimes I feel like you just need a pair of black pants.”

Photo: Kristian Löveborg

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  1. maiastylish says:

    Gosh! I Love the skinny!!! Wether they are gray or blue doesn’t really matter to me. What I like is it’s so easy to dress up or down with those jeans. It’s phenomenal to see how long they lasted in the fashion hot pieces!!!
    http://www.adslstylish.com

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