August 20 2014

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Blasblog: A Perfect 10?


When I started contributing to 10 magazine, founder Sophia Neophitou—who does double duty as the fashion director of Harper’s Bazaar U.K.—laid down one ground rule: no celebrity coverage. (Which, as you can imagine, was something that took me a while to wrap my head around.) So I was a little surprised when 10‘s editorial team told me the cover girl and guy for their tenth anniversary edition. Not just any celebrities, but arguably two of the world’s biggest celebrities—a his-and-hers set, David and Victoria Beckham.

But the high-fashion glossy, luckily, isn’t going tabloid, as the previously unreleased images above show. “This was a totally organic decision that began with a conversation between myself and Victoria purely from a fashion angle,” Neophitou told me. “We had a very long conversation about her giving herself to me in terms of editorial context and what I wanted to do. She agreed that for this project she would give herself in a purely editorial way, as opposed to in a celebrity context.” I guess that’s a long way of saying she pushed Posh past her all-too-familiar oversized sunnies, sky-high stilettos, and paparazzi pout. And looking at the Neophitou-styled shots, lensed by Cedric Buchet, she did. “We wanted to create images that were less predictable,” Neophitou continues. “I wanted to create a vulnerability and a sensuality and an honesty.” Color me pleasantly surprised—and already eager to see what 10 will do for its 20th.

Photos: Cedric Buchet/Courtesy of 10



  1. aprilroy says:

    What a stunning couple. I’ve always thought Victoria was creative, in a classy refined way. I’m not surprised to see her open up to something new. As long as the finished product was gorgeous. I’ll pick up this edition of 10 for sure.

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