July 10 2014

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Blasblog: Let’s Go To The Video


When Pegah Anvarian founded Archive, her new, L.A.-based label, this year, she did what more and more designers are doing to promote it—skip the lookbook and go straight to the video. Of course, to do it right, Anvarian needed an accomplished photographer for behind the camera and an international It girl to set in front of it. In this case, the former took care of the latter: Lensman Andrew MacPherson asked his friend Lady Amanda Harlech if he could put the talents of her daughter, Tallulah, to good use. “I’ve photographed Tallulah several times over the years, and was excited to have the chance to capture her strength in a moving portrait,” he says of this video, which shows off the debut Archive collection. “I wanted this to be entirely a reflection of the present.” And how did the younger Harlech—no stranger to the camera, having appeared in one of Karl Lagerfeld’s films for Chanel and trained as an actress to boot—like the convergence of fashion and film? “It’s great that this is happening. People within the fashion industry have such an innate cinematic eye, especially since film is often a reference for designers. The two industries go hand in hand,” she said. But, with filming taking her all the way out to Los Angeles, there were some perks beside further on-camera training. “It was fun, especially since I had just come from a chilly English countryside. Thank God for California sunshine!”

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