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April 18 2014

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Burberry Enters The Next Dimension

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Given Hollywood’s embrace of 3-D, it seemed only a matter of time before the fashion world caved to the hype and gave the format a whirl. Burberry got there first today, broadcasting its new Fall runway show live, in 3-D, from London to a handful of cities around the world. And so select groups of armchair critics in Paris, New York, Tokyo, Dubai, and Los Angeles (where the show was broadcast on tape delay, lest editors be forced into gear at 8 a.m.) found Christopher Bailey’s latest handiwork coming literally straight at them.

Apart from the obvious discrepancies in texture and perspective, the major difference between the virtual experience and the real one may be the pre-show: In New York, at least, the audience (which included Virginia Smith, Glenda Bailey, and Cathy Horyn) sipped morning mimosas and parked themselves quietly on leather seats to watch the sort of airy TV interviews with front-row notables that they’re probably more used to ignoring (or taking part in).

Safe to say it’s more of a breakthrough for less jaded fashion followers. “I think it’s very exciting for people who wouldn’t normally go to a fashion show,” offered Hamish Bowles after the New York broadcast at Skylight Studios. “I don’t know if the technology’s quite there to entirely simulate the feeling for an editor.” In other words, Bowles and his fellow editors won’t be canceling Paris trips anytime soon. On the plus side, the sleek wraparounds were definitely a step up from the glasses you normally get at the multiplex.

Photo: Neil Rasmus/PatrickMcMullan.com

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