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Exclusive: We Preview The Opening Ceremony X Levi’s Collab

February 1, 2010  2:43 pm

We’re not sure if it’s alchemy or a deal with the devil, but just about everything Opening Ceremony touches turns to gold. In the store’s new collaboration with Levi’s, however, most everything has turned to corduroy. When the results look good, we’re not about to complain. Levi’s gave Style.com a sneak preview of a few pieces from the mostly cord new collection, which hits select Levi’s and Opening Ceremony shops—including the latter’s forthcoming Ace Hotel location—later this month. The line, comprised of shirts, jackets, cutoffs, and pants, doesn’t mess with the simplicity that makes Levi’s great; the Opening Ceremony team merely tweaked the classics with pop colors (spring pastels like pink, lavender, and dusty blue, as well as our favorite, a mustardy shade called curry) and a few select nips and tucks. (The denim jacket [below] like one that you’d scour the racks to find at your local vintage shop, is lovingly broken in, and shrunken to bolero-ish proportions.) Look for them soon at a store—and, knowing their provenance, an after-hours party, under-the-radar-bar, or backstage lounge—near you.
OC x Levi’s cord shirt, $128; denim trucker jacket, $178; and 505 cutoff shorts, $148; available at select Opening Ceremony stores (beginning February 9), Levi’s Union Square San Francisco flagship and worldwide boutique stores (beginning February 19), and www.levi.com (beginning February 15). For more information, visit www.levi.com.

tags: Ace Hotel, Levi's, Opening Ceremony

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1. Opening Ceremony is an extremely business savvy organisational brand- that is why they are so successful. Brilliance I say.
   We heart opening ceremony at http://www.mychameleon.com.au

   By gisellegg on 02/1/10 at 8:45 pm

2. This is ridiculous. I got a beautifully worn, American-made Levi denim jacket at a vintage shop in NYC last week for $42. And who would pay $148 for these cut-offs when you can do it yourself with an old pair? Oh, that’s right– unimaginative, fashion victims would.

   I’m all for partnering between traditional brands and new designers when the result is actually something new and inventive. Opening Ceremony has accomplished neither.

   By thunderboltfan on 02/14/10 at 4:02 pm

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