September 3 2014

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First Look: Evisu, Reborn


In the beginning, there was Evisu. And, at the risk of going biblical, it was good. The cult-worshiped Japanese label helped pave the way for designer denim back in the nineties, before every brand on the block was paying fanatical attention to cut and wash and selvage. It’s had a quiet few years, despite the explosion of the denim market, but a makeover, courtesy of Paper, Denim & Cloth and Earnest Sewn co-founder Scott Morrison, may change all that. After getting tapped as Evisu’s creative director, Morrison recruited a few friends to help with the revamp, among them Carlos Quirarte, proprietor of The Smile and party host extraordinaire, and designer Catherine Holstein, who is overseeing the new range of women’s apparel launching Fall ’10. Holstein sent a few snaps of the debut collection, which she says “brings a little softness” to the upper-contemporary market. “I find myself using the word ‘nubby’ a lot,” Holstein says, citing a loosely draped cardigan as evidence of said nubbiness. The silhouettes are likewise soft: loose button-downs, draped jerseys, fluid trousers. What’s hard? Getting into the party that Quirarte is planning for fashion week. Details are still under wraps—nubby ones, we assume.

Photos: Courtesy of Evisu

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