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July 30 2014

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Welcome To Fashion Week’s Best Idea (And The Woman Behind It)

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Above the grateful hum of editors noshing on free tacos at MAC and Milk Studios’ eighth-floor Surf Lodge, you can almost hear the question on everyone’s mind: What genius dreamed this all up? Credit goes to MAC exec Jenne Lombardo, who figured it would be wise to give fashion weekers a place to hang out between shows, and Surf Lodge co-owner Robert McKinley, whom Lombardo convinced to creative-direct the space. “There’s always that lag time,” McKinley noted, as a motley assortment of fashion types gobbled the Sam Talbot-prepared repast. “And we just thought, well, what do people need during fashion week? Something to eat, something to drink, a place to sit down, a few computers to work off of….” The Lodge provides all of the above (all miraculously free of charge, from cocktails to coffee to meals) and hosts the occasional Valentine’s Day photo booth or dance party. McKinley also came to the seemingly obvious conclusion that the fashion flock would rather be attended to by people with a bit of style—and got Loomstate to provide the servers’ special vegetable-dyed dresses and Jill Platner to make necklaces for them, too. A nice touch, but honestly, you had us at free tacos.

Photo: Ben Rowland

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  1. HillerieCamille says:

    Great idea, taking something like food and make it fresh and young! LOL. I love the creativity behind this.

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