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August 29 2014

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Z Spoke, We Listened

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He may be known for cocktail frocks, but Zac Posen’s new secondary line, Z Spoke, is made for more than swanning around and sipping cocktails—they’re for a girl (or a mom, Posen emphasized) who “can do whatever she wants at any moment—get on a plane, play sports.” The knits, blazers, and shirting, accordingly, are sportier than much of the usual Posen fare, and feel more American-inspired than his eponymous collection. One look, incorporating a silk neckerchief and khaki shorts, screamed Girl Scout. Like the pretty young things who wear his clothes, Manhattan-born Posen isn’t necessarily a salt-of-the-earth type, but that’s OK: “The whole world is looking at these New York creatures of the night,” he said at the launch at Saks last night, and presumably the world wants to dress like them.

Z Spoke should bring a new customer base to the house of Posen, with prices—between $60 and $600—that are considerably lower than Posen’s designer collection. But a few attendees griped that it’s still a ways off from the bargains found in Posen’s Target line. A party dress that would be a no-brainer at $350, for example, might give a girl—especially a Girl Scout—pause at $500. But Posen held his ground: “This is not a look for less. It’s its own invention, and it’s still part of me,” he said.

Patrick McMullan/PatrickMcMullan.com

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