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August 23 2014

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Aurel Fixation

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Artist Aurel Schmidt seems to be everywhere these days, from the Whitney Biennial to the pages of Purple, so it only makes sense that she’s found her way into Opening Ceremony, too. Humberto Leon and Carol Lim commissioned Schmidt to create a logo for the new Ace Hotel OC shop, and she obliged in her own creepy-cool style, spelling out Opening Ceremony in a self-created alphabet of cigarette butts, dollar bills, donuts, lighters, and bloody Band-Aids. Now the store’s going one better, screening Schmidt’s letters onto pre-worn vintage tees. They’re for a particular type—blood-spatter and bacon-grease enthusiasts, this one’s for you—but we’re betting they’ll go fast. Until then, a full spelled-out set decorates the hotel shop windows. And not that we’d advocate cutting corners where art is concerned, but downtowners, it’s half the trip to the Whitney!
$60, available at Opening Ceremony, www.openingceremony.us.

Photo: Courtesy of Opening Ceremony

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