subscribe to style file blog via RSSCheap Monday Can’t Wait To Get Back
March 9, 2010 4:52 pm
Ann-Sofie Back has jumped the gun. Though she’s been signed on as creative director at Cheap Monday since 2009, thanks to the plan-ahead cycles of fashion, her first full collections aren’t due until Spring ‘11. That doesn’t mean you have to wait to get Back. The designer has created capsule additions to the Cheap Monday ranges for both men and women for Spring and Fall, the first of which is bowing now. Think of the new pieces as a teaser, one that New Yorkers can check out on Thursday night, when A.OK the basement shop at the Bond Street location of Oak, which marks the U.S. debut of Back’s designs for the Scandinavian label. “Young, playful, and rebellious” are the words Back uses to describe the Cheap Monday ethos, which she intends to apply to all parts of the brand, including but not limited to its well-known denim. “The denim will always set the agenda, but the rest of the collection needs to work on its own as well,” Back explains. For her capsule creations, she has applied denim-esque ideas such as whiskering, shredding, and patching to other kinds of clothing, such as tees, tights, and sweats with cut-out and graphic duct-tape-print details.
tags: Ann-Sofiei Back, Cheap Monday
