Creatures’ New Comforts
You may not know Jade Lai, but if you’ve ever shopped at her L.A. boutique Creatures of Comfort, it probably feels like you do. The shop, tucked away on a strip of Melrose Boulevard in West Hollywood, overflows with pieces that reflect Lai’s taste for the funky yet timeless, which she skims from the collections of brands such as Alexander Wang, VPL, and Isabel Marant. Now Creatures customers can get even more intimate with Lai’s sense of style: This season, she’s introduced a capsule collection of Creatures of Comfort-brand jerseys, and for fall ’10, she’s expanding the line to include items like structured knit jumpsuits, polka-dot woolen skirts, and a little bow-front blouse she likes to call “Jade’s shirt.” “My friends call it that, because every time I wear that shirt I get complimented on it,” Lai explains. “So, obviously, I wear it all the time.” Eventually, she adds, she’d like to collaborate with other designers on special pieces and shoes and bags, “and, down the line, maybe do things like pencils and water bottles—I’m open to whatever.” In the meantime, the fall ’10 Creatures of Comfort collection will be sold at Steven Alan, the L.A. and online Creatures of Comfort stores, and, perhaps, at the New York City outpost Lai says she’s hoping to open later this year.