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subscribe to style file blog via RSSHappy Birthday, Dr. Martens
March 30, 2010 10:41 am
Not a bad way to show your age: Come out with a few limited-edition styles in never-before-seen fabrications. That’s Dr. Martens’ 50th birthday plan, and for the historic label’s half-century anniversary this Thursday, it’s dropping reissued tweaks of its iconic 1460 eight-hole boot and 1461 three-hole shoe. It’s hard to think of another brand that’s managed the tricky feat of never, over the course of 50 years, going out of style, or one that’s managed to woo postmen (its original clientele), skinheads, mods, punks, grunge kids, hipsters, and It girls, all without changing its classic look. For the new editions, made in the original Dr. Martens factory in Wollaston, England, DM is using pebbled leather for the first time, for a craggy, texturized look—age spots done right—and is tricking out the styles with gold details. Style.com has the exclusive first look at the shoes, which will be available at Opening Ceremony in New York and L.A., Trash & Vaudeville in NYC, and Dr. Martens’ own shops in Portland and Seattle, where they’ll retail for $130 (boot) and $100 (shoe) and be available in limited runs of 1,460 and 1,461. The brand is also celebrating its musical heritage with a series of commissioned covers of cult songs by the likes of the Buzzcocks and the Pogues. Those new music videos—from artists like the Noisettes, the Raveonettes, and Black Rebel Motorcycle Cub—go up Thursday at www.drmartens.com. But our eyes are still on the Docs themselves, which, if the Fall ‘10 runways are any indication, will be as hot as ever next season. Our prescription: Take two of these and call us in the morning.
tags: Dr. Martens
