Jérôme Dreyfuss Brings A Little Country To The Big City-------
Jérôme Dreyfuss is, in his words, living the dream. His dream: He designs for a living, his handbag business is growing at a healthy pace, but it’s not growing so fast that he doesn’t have time to indulge in other, more domestic pleasures. Now New Yorkers are going to get a taste of the good life, Dreyfuss-style. Next week, the designer’s first U.S. store opens in Soho, and he’s made his space into a mini-recapitulation of the weekend retreat he shares with his wife, Isabel Marant. “I loved the space the moment I saw it, but it looked like it was made for Martin Margiela,” Dreyfuss noted, as construction workers joined together wooden beams for the cabin-style hutch where bags will be displayed. “I had to make it more personal to me,” he adds. “So I thought, why not like our place in the country?” Alongside his coveted bags and the interior trees brought in to give the shop some of the atmosphere of nature, shoppers will find a capsule collection of leather jackets, Dreyfuss’ first foray into apparel design since he started his handbag line. “My intention is to keep it small,” he notes. “I don’t like to chase success too much, or even the idea of getting too big. But then again, I never would have thought I’d wind up with a shop of my own in New York City, either.”
Jérôme Dreyfuss opens next week at 473 Broome Street, (212) 334-6920, www.jerome-dreyfuss.com.