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August 1 2014

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L.A. Gets Odd

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Odd Molly co-founder Per Holknekt named his handmade and organic women’s label after a skater girl he met while living in California in the eighties. So it makes sense that the Swedish label’s first U.S. store debuts in the Golden State (L.A.’s Robertson Boulevard to be exact), where it all started. Friday night’s opening soirée, hosted by Helena Christensen, drew Heidi Klum, Kelly Osbourne, Kate Mara, Lake Bell, Mena Suvari, Tara Subkoff, Lydia Hearst, and Malin Akerman, among others, who sipped Champagne while Little Joy’s Fabrizio Moretti and Binki Shapiro manned the decks. “I love the way they mix fabrics, colors, and patterns—I like when it’s loose,” mused Christensen (pictured, with Holknekt and Klum). She knows what she’s talking about: For three years, she was the face of the line. Now she’s their photographer: She just shot Daisy Lowe for the label at the Chelsea Hotel.

The flagship boutique, which features indoor chain-link fencing, an antique chandelier, and clothing suspended from the ceiling, lives up to its odd moniker, but the fabulous attendees found plenty to love. “I’ve already ordered a piece,” said Heidi Klum, pointing to a denim jumpsuit on the wall. “The line reminds me of clothes you’d love as a kid,” added designer Tara Subkoff, who’s preparing to relaunch her own Imitation of Christ line. “It’s a little bohemian and fun.” Odd Molly’s got a launch in the works, too: its first menswear collection, which Holknekt says will be “nothing too extravagant, just good-looking clothing for guys who don’t want to look like they tried.”

Photo: WireImage/Courtesy of Odd Molly

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