Harvey Nichols has long been the hub of London fashion, but it may soon be the hub of the London youthquake, too. The city’s big-spending hip kids have evidently made an impression on the august retailer, and the result is a new fourth-floor boutique called, appropriately enough, the Hub. Enter the fresh blood!
Daisy Lowe, Amber LeBon, and Samantha Ronson all turned out at the outdoor picnic Harvey Nicks threw to celebrate its revamped boutique, where they’ll no doubt find plenty to love. The designers that the London new guard can’t get enough of—Markus Lupfer, Preen, Richard Chai Love, Peter Pilotto, Meadham Kirchhoff—are all on the racks, as are a few bits and bobs like Kidrobot toys and headphones. The party, in fact, felt more like a music festival than a stodgy store fête—tunes by Ronson, who manned the DJ booth; food by the restaurant of choice for the under-30 crowd, Bistrotheque. And in true rock style, the fest is taking the show on the road: The party continues for the next three days, hitting Southbank, Notting Hill, and Spitalfields. It’s the sort of event likely to be greeted with lighters raised—which makes it all the more canny that those, too, will be Hub staples going forward.