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Social intelligence

Night And Day, Choo Is The One

March 10, 2010  10:22 am

Jimmy Choo maniacs already wear the label’s footwear 24/7, but founder and president Tamara Mellon wants to underline the point. The new Choo 24:7 collection is the brand’s concession to those who work and weekend—a complete “ultimate shoe wardrobe,” says Mellon, to take the wearer from day to night. Mellon was in L.A. yesterday, where Peter Nordstrom hosted a chic lunch in her honor at the Beverly Hills Hotel’s Polo Lounge to celebrate Choo 24:7’s Nordstrom at the Grove debut. “I really thought about what are the pieces I always go back to no matter what the trend of the season is,” said the London-based Mellon, in leopard-print YSL, before taking a moment to muse on her West Coast surroundings. “I personally love having breakfast by the pool and just taking in the sunshine here,” she sighed. With updated versions of Mellon’s favorite styles in a flurry of colors, materials, and heights, there’s a heel for even that.

—Victoria Namkung

Photo: Donato Sardella / WireImage / Getty Images

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