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Style File Blog

february 13, 2012

Designer update

Theyskens’ Theory’s NYFW Diary

08:02 PM
In the leadup to New York fashion week, designers go through hundreds of behind-the-scenes...

Designer update

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Designer update

Reyes Mixes A Little Work, A Little Play In L.A.

March 12, 2010  11:20 am

On the heels of one of his most successful trunk shows to date, Brian Reyes is in Los Angeles lingering in the glow of his well-received Fall ‘10 collection. The best news for the label, still looking to translate its critical success into sustained commercial viability? “Women are shopping again,” Reyes says with relief. “They understand the value of each design now, and they’ve come to expect our quality fabrics.” Not to mention the subtly graphic prints that have become a standout and signature of his line. The designer’s elegantly draped tulip cape (Fall’s answer to the ubiquitous structured blazer?) in a jacquard birch print and an updated version of his body-con dresses with peplum detailing have consistently been the most popular with buyers and customers. But Reyes is already looking ahead—and mixing business with a little pleasure. He’s days away from debuting his capsule collection designed exclusively for Saks, but, he says, “I actually spent the day on the beach picking out my fabrics for resort.”

—Alexis Brunswick

Photo: Gerardo Somoza / Startraks Photo

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USER COMMENTS  (2)

  1. I love Brian Reyes and all of his designs. Wish I could have gone to that fabulous trunk show.

    By ErinLD on 03/12/10 at 3:03 pm

  2. I love Rachel Bilson in Brian Reyes! I’m so happy for him and his success!

    By bblank3 on 03/25/10 at 10:18 pm

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