Bye-Bye, Bryant Park, Hello…The Box?
Meet the new facade of Mercedes-Benz Fashion Week. Yes, that’s a red carpet you see, but this is the entrance that everybody who isn’t an A-list celebrity will be using come September, when the New York shows move to Lincoln Center’s Damrosch Park. (Celebrities get their own private, tented entrance directly off the street, but that means they’ll miss out on the splendor of the fountain at Josie Robertson Plaza.) At a press conference this morning, IMG revealed a few other details about the tents, including a lobby area that dwarfs Bryant Park’s, complete with modern, digitized signage, a 969-seat theater that boasts an upstage video wall, and a new space for live and still-life presentations dubbed the Box. No word yet on how nightlife impresario Simon Hammerstein feels about that.
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